About Us

We take a holistic approach to your company, your target marketplace and the drivers that link buyers to your brand.

Our approach includes coaching sessions to accurately discover your current and future buyer and brand needs.  Working together, we determine brand recommendations and further support these recommendations leveraging our data analytics methodology.  This approach results in strong brand awareness and growth of your company ensuring that you retain current and convert future customers.  You learn as we set you up for success, a critical factor of our brand strategy engagements and your survival in the competitive eCommerce environment.

As brand strategists, our differentiator is active engagement with you throughout the entire process.   Our proven processes and methodologies are applied to content creation, product development and marketing, online presence, and Customer User Experience.   Further, we have experience in driving profitability and financial planning based projections resulting in expanded brand growth.

Colleen Kelly

Colleen established this company in October 2018, right here in the heart of Bozeman, MT. With over 15 years of hands-on experience in the dynamic realms of brand and retail, spanning various sectors and companies, she embarked on a journey to shift gears and serve clients directly, departing from the corporate landscape.

Her rich professional history includes key roles at Wayfair, West Marine, TJX Companies, and Evolv (a part of the Oberalp Group). From heading marketing teams to adeptly managing numerous websites, Colleen has left her mark in Marketing, Ecommerce, Planning, and Buying across diverse product categories and brands.

Colleen's true passion lies in crafting tailor-made solutions for her clients, addressing specific needs with a touch of expertise and a dash of comfort. She approaches her business as a platform for unraveling puzzles, with data serving as the intricate pieces that come together to form the perfect solution.

Derek Van Italie

Derek Van Itallie is a Junior at Montana State University studying business marketing. He has a creative mindset and am eager to jump into the world of brand development. He has a unique set of skills that have been acquired through competing in sports on a national level, years of international travel, and experience in sales, professional communication, and eCommerce. His cultured perspective has driven me to rise above any challenge placed in my path and do so in his own unique style.