bigtruck®

bigtruck® Website Management is an ongoing project. Tasks include but not limited to website management, E-commerce merchandising, user experience, digital marketing and data analytics. Collaboration with all members of the organization is necessary to develop sales growth strategies.

Large lifestyles matching with product with CTAs. Notifications about shipping and return policy to help conversion.

Shrunk page by over 60%
Incorporated a few sentences of brand content linking to “About Us” page
Chose theme with more dynamic slider capabilities to focus on selling product with compelling messages and lifestyles
Redesigned flyout content for ease of shopping to replace categories on “before” homepage (for more on this see product hierarchy below)
Great lifestyle shots need to be showcased across entire page
Instagram inclusion to provide an inclusive community feel, and support user generated content

**“before” screen shot: the top menu and footer were redone with new site, but the old version still has the new menu.

Made flyout organized in a way the consumer shops (based off data)
- Used terms like “trucker hat” and “baseball cap”
- Added more layers of youth
- Added brim type, material, collection etc.
Added left hand navigation with relevant and stoppable categories
Removed gender from hierarchy altogether
Customers’ shopping experience is easy and accurate

Creative copy for SEO and brand identity
Left Hand Navigation follows all collections for a dynamic and easy to use shopping experience
Internal advertising at the bottom of the page for programs the customer may need
Collection image that showcases product which identifies with the specific products
Sort is customized relevant to the best shopping experience, depending on the collection