NOLIN
Site Redesign & E-Commerce
Nolin had a fantastic story to tell. We wanted to tell that story in a way that alludes to the importance community and using business for good. We decided on an image and text reel telling a story. Click on the video above to explore the experience.
Homepage combines the story and the product, intertwined and personal
Placement of great imagery and sketches with meaningful words
Eliminated customer confused upon landing on new brand
Incorporated personal stories and family imagery
Still incorporated e-commerce, albeit after the main brand communication
Built out header and footer to meet consumer demands and ease of browse
